Committing to RCS, the latest standard in carrier messaging
Wednesday, September 30, 2015
Mobile messaging has never been more central to people’s lives, and there is an incredible amount of innovation happening with chat applications across the mobile ecosystem. SMS carrier messaging is used by billions of people every day and enables people to reach anyone around the world, regardless of their device, carrier, app or location. However, the features available in SMS haven’t kept up with modern messaging apps. Rich Communications Services (RCS) is a new standard for carrier messaging and brings many of the features that people now expect from mobile messaging, such as group chats, high res photos and more.
Many leaders in the wireless industry have already put great work into laying the foundation for RCS, and we’ve heard from many of them that there are ways Android can help. We’re excited to team up with mobile operators, device makers and the rest of the Android ecosystem to support RCS standards and help accelerate their deployment in a more consistent way. We’re already working closely with many of our partners on implementing RCS, and look forward to growing the RCS ecosystem together.
As part of this commitment, we’re also very excited to announce that the Jibe Mobile team is joining Google to help us bring RCS to a global audience. Jibe is a leading provider of RCS services and they’ll continue helping carriers easily deploy RCS to their users. We can’t wait to work with them and build on the great work that they’ve already done.
Deploying RCS to create an even better messaging experience on Android will take time and collaboration throughout the wireless industry, but we’re excited to get started.
Posted by Mike Dodd, Android RCS Software Engineer and Minister of Messaging
Many leaders in the wireless industry have already put great work into laying the foundation for RCS, and we’ve heard from many of them that there are ways Android can help. We’re excited to team up with mobile operators, device makers and the rest of the Android ecosystem to support RCS standards and help accelerate their deployment in a more consistent way. We’re already working closely with many of our partners on implementing RCS, and look forward to growing the RCS ecosystem together.
As part of this commitment, we’re also very excited to announce that the Jibe Mobile team is joining Google to help us bring RCS to a global audience. Jibe is a leading provider of RCS services and they’ll continue helping carriers easily deploy RCS to their users. We can’t wait to work with them and build on the great work that they’ve already done.
Deploying RCS to create an even better messaging experience on Android will take time and collaboration throughout the wireless industry, but we’re excited to get started.
Posted by Mike Dodd, Android RCS Software Engineer and Minister of Messaging
Great! Can we expect to see RCS in Project Fi / Google Voice?
ReplyDeleteWith RCS integrated into Android, are there plans to support GBA in the configuration flow?
ReplyDeleteThis sounds awesome at first, but if one reads https://en.wikipedia.org/wiki/Rich_Communication_Services it is clear what's behind this: 'joyn' and 'Message+'. Basically its an approach of the network providers (through the backdoor of a 'standard initiative') to get people back from other messaging apps like Facebook Messenger, Hangouts or WhatsApp. More clearly: It's an initiative to earn money because people refuse to pay a fortune for SMS.
ReplyDeleteThis is the Internet. Things changed. Deal with it.
Really? And you think you don't pay to Facebook (Messenger), Facebook (WhatsApp), Microsoft (Skype), etc,etc with your customer data?
DeleteAt least with network providers, they are subject to laws (in Europe at least) concerning privacy of message content and customer data. Not to say they won't try to grab as much money as they can, but it's not a beautiful free world in the messaging apps...
This is the Internet. You are the product. Don't deal with it... rebel!
@OrkneyMan: of course you do. There is no free lunch. But as we know, the network providers will ask for a lot of money where they possibly can. And I don't trust them to handle my data wisely, either. That's what messengers like Threema are for.
DeleteOn my device, I can't simply switch to a different network provider, and therefore I have to accept whatever prices they set for Joyn for up to 2 years.
With the new messaging apps, I can switch between them often, pay whatever I want for them (e.g. more for a service that does not abuse the data), even use multiple of them at the same time and use them on whatever device I have. That is real competition - and I can choose what's best for me.
you still will be able to choose that though - it's not like once RCS launches access to all other messaging apps suddenly disappears. Just means that the stock messaging app can have more advanced features added in. Of course the network operators may choose to have differential pricing over and above current levels for SMS. If they do, then you can reject the usage of it at your discretion.
DeleteIn short, you really don't have a point here!
Awesome. Hopefully Fi will get this soon since it rides off T-Mobile. I guess we would have to wait for Spring though?
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ReplyDeleteA very interesting move I might say. Unexpected which makes it all the more exciting. Here's what I think: https://bloggeek.me/android-rcs/
ReplyDeleteIt is about getting to the next billion devices out there and beefing up Google's presence in messaging services beyond just Hangouts.
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ReplyDeleteI've been RCS's fiercest critic. I think it's still dead - a zombie technology from 7 years ago. But Google might have found a way to profit from grave-robbing, by turning it into Android's equivalent of iMessage (and maybe Skype/Twilio)
ReplyDeleteI think this is about *free* basic messaging to, from and between Androids. http://disruptivewireless.blogspot.co.uk/2015/10/google-buying-jibe-mobile-is-aimed-at.html
It's not about mobile carriers, it's certainly not about "fighting back" against so-called OTTs like Instagram or WhatsApp or WeChat. Ultimately the service itself is still pretty much a dud - but the industry has decided that it should be implemented natively. I think Google is going to subvert this and make it a free feature rather than a "service".
thought I'd note that KDDI rolled this here in Japan late 2010.. 8-)
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[reporting to fix the URL] A smart move by Google. It should get OTTs thinking if this is going to move their cheese. I have written my detailed view and analysis of this here: http://thenewdialtone.com/google-bringing-rcs-back-to-life/
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ReplyDeleteThe real battleground is "future of photograph": Apple's "live photos" or VoxWeb's "speaking photos".
ReplyDeleteIf people get hinged to Apple's live photos, it would do unimaginable damage to Android eco-system.
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