Whether you’re trying to entertain a toddler on a crowded plane, encourage your child’s newfound love of reading or simply find a movie for the whole family to enjoy, finding the right content should be just a tap or two away. Parents want the best for their kids, but when it comes to digital entertainment, it can be difficult to know what to look for.

Starting today, we’re making it easier to find great family-friendly content on Google Play. Parents can now find family destinations across the Play store, with new features for browsing by age and interests. We’re also providing more useful information about apps and content on Google Play and improved tools so you can decide what’s right for your family.

Follow the family star
On the Apps, Games and Movies & TV homepages, you can now tap the Family button to browse our new family-friendly experiences. On the Books homepage, tap the Children’s Books button. Since toddlers and tweens have different interests and abilities, these pages let you browse by age range to find content that’s the best fit for your family. Whether your child is still learning shapes and colors, or is getting into more scrapes than Judy Moody, you’ll find inspiring ideas for every age. What’s more -- top charts, recommendations, and even searches from family homepages are filtered to our family-friendly catalog.
Play with your favorite characters
For many of us, childhood memories include at least one favorite character: a plucky personality from a book, the superhero from a movie or a beloved stuffed animal. Characters are just as relevant today, and Lego, Barbie and other kids and family brands are some of the most popular searches on Google Play. To help you browse Google Play content around a favorite character, we’ve created special pages featuring dozens of top characters from across the globe, like PBS KIDS, Pororo and Peppa Pig. From the Play store app, take a tour through all of our popular characters to find apps, movies, books and more from your family’s favorites.
Empowering parents
When it comes to finding content on Google Play, our goal is to empower parents by giving them practical information and better tools for making decisions. Our new family star badges convey the specific age range that an app, movie or book was designed for. On our app detail pages, you’ll now find a new label telling you when family apps are ad-supported and new locally relevant content maturity ratings. Finally, Google Play has updated parental controls, so you can restrict downloads, purchases or streaming of mature content.
We’re rolling out the new family discovery experience over the next couple weeks, and many of the best-known brands in family entertainment are celebrating along with us. Check out our featured collection of new and exclusive content, including Legacy Games’ Crayola DJ, TabTale’s Cutie Patootie, Speakaboos’ Thomas’s Musical Day for Percy, The Jim Henson Company’s Doozers-Play Along Stories, and more -- just a tap or two away.

Posted by Eunice Kim, on behalf of the Google Play team